Luca Perrotta used to work in the insurance sector. One day he decided there were more interesting things to do in life and trained himself as a professional clown and actor. He has performed throughout Tuscany and even as far away as Russia.

Later, Luca founded "I Cocchieri di ' Chianti" (the Chianti coachmen) which is licensed to offer excursions in horse-drawn wagons in the Chianti region of Tuscany, Italy. This is what Luca does for most of the summer.